Work Labs
Case Study
Unified digital ecosystem across marketing site, ecommerce, strategy platform, and back-office demos; improved continuity and accelerated iteration across initiatives.
- Systems
- Ops
- Digital
- Brand
- Product
Designer & Developer
Premium brand and digital experiences.
I help organizations translate vision into cohesive visual systems and digital products that are refined, practical, and built to scale.
Selected partners
Big Picture Strategy Co.The Bedford Co.WORK LabsCRH.Photography
Case Studies
Selected work
Brand identity, operating systems, and digital products - from early concept through execution.
Trilogy Garage Phase 1
Trilogy Garage
Shipped the Phase 1 digital foundation for a luxury automotive membership platform, connecting brand storytelling, member conversion, inventory, events, and Home Ops logic.
- Luxury
- Product Strategy
- Operations
- Digital
Elephant Wines
Case Study
Unified brand across events, hospitality, and ecommerce; improved recall and reduced interpretation drift across teams and channels.
- Brand
- Events
- Ecommerce
- Story
Leap Group
Case Study
Created an internal brand system that unified intranet tools, AI touchpoints, and presentation workflows for a 25+ year agency.
- Brand
- Digital
- Motion
- Systems
EVS Solutions
Case Study
Clarified product narrative and aligned stakeholders; improved leadership clarity and accelerated production of high-quality materials.
- Digital
- Enterprise
- Systems
- Brand
White Stone Oysters
White Stone Oyster Co.
Clarified premium position in market; improved perceived value and campaign readiness with a reusable brand and content foundation.
- Brand
- Photography
- Campaign
- Hospitality
How I work
From concept to execution
Discovery to rollout with a shared language across strategy, design, operations, and production.
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01
Discovery
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02
Alignment
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03
System
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04
Ship
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05
Rollout
Capabilities
What I do
Brand Systems
Coherent, functional, built to last.
Product Strategy
Coherent, functional, built to last.
Digital Experiences
Coherent, functional, built to last.
Ops Design
Coherent, functional, built to last.
Production Direction
Coherent, functional, built to last.
Ventures
R&D that informs client work
Explorations in systems, product, and operational design - built to test ideas and improve practice.
Growth Operator
PrototypeVenture
An operator-led growth system for service businesses and founder-led teams: offer clarity, pipeline discipline, content cadence, experiments, and weekly decision loops in one operating model.
- Growth Strategy
- Operations
- Automation
- Dashboards
Home OS
PrototypeVenture
A homeownership operating system that brings maintenance, major systems, renovations, services, documents, and equity signals into one calm household dashboard.
- Home Systems
- Product Strategy
- UX Systems
- Operations
Job Ops
In progressVenture
Decision-grade operating system for job search: pipeline visibility, resume version governance, and follow-up intelligence that improves speed and hit rate.
- Ops
- Automation
- Product Strategy
- Systems
Deck Ops
PrototypeVenture
An estimating and proposal operations app for residential builders, designed to speed quoting for wood decks, fences, and covered porches while improving pricing consistency and margin confidence.
- Construction Tech
- Estimating
- Operations
- Product Strategy
Garden App
In progressVenture
Planning and care intelligence for home growers: zone guidance, seasonal tasking, and reminder automation that improve success rates and consistency.
- Product Strategy
- UX Systems
- Automation
- Data
Let’s align your next launch.
Best next step: send three bullets on objective, timeline, and decision team.
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