Context
Bird Dog Mafia is a hunting lifestyle brand with ecommerce, product, and community-driven content. They needed a distinctive identity that could hold together across all of it.
Problem
The brand had energy but no unified system. Ecommerce, merch, and content each looked and felt different. The client needed one recognizable world that could convert and build loyalty without losing the grit and heritage the community expected.
Your Role
- Led creative direction and brand identity (marks, apparel graphics, packaging direction)
- Designed Shopify site architecture and visual system
- Directed photography and short-form motion for product and social
- Built content templates and campaign-ready assets for social and digital
Approach
I led creative across every touchpoint, balancing heritage and grit with a modern digital shopping experience. Brand marks, typography, and content templates were designed as one system so the Shopify experience, product shots, and social motion all felt like the same brand.
Outcome
The brand became recognizable and conversion-capable. Community loyalty and merchandising consistency strengthened. Agency: Freelance. Role: Photographer, Designer.